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IMC, is an Internet Marketing services provider and its (SEM) Search
Engine Marketing are planned after we undertake an complete analysis
on your core business objectives and your internet marketing goals.
A custom internet marketing strategy is then defined to derive maximum
ROI. The main components of our Internet Marketing solutions are:
1. Initial Analysis of Internet Marketing Campaign
For creating a successful search engine marketing campaign it is important
that the research work be done to drive internet marketing campaign
in the right direction to ensure its success. IMC performs a complete
analysis on various areas of your online business, followed by a research
report and which is discussed for defining the final Internet marketing
strategy.
- Internet Marketing Research Report
- Performing a complete analysis on the internet market Potential for your target business themes
- Conducting Competitive Analysis of the key competitors
- Studying the Competitors Internet Marketing strategy
- Studying your websites business application and User Interface to identify the loop holes
2. Driving Relevant Search Engine Traffic to the Website
The research output would helps us framing a marketing strategy we
would adopt for a successful internet marketing campaign.
- Available Internet Marketing vehicles.
- Organic Search Engine Ranking
- Pay Per Click Advertising (PPC Management)
- Search Engine and Directory Submissions
- Link Popularity Building Campaign
- Paid Advertising in terms of Banners Ads, Text Adverts etc
- Solicited Email Marketing
- Article submissions
- Ezines, Newsletters that will carry advertising to a subscribed audience
- Affiliate Program Setups
- Pod Casting
3. Return on Investment Tracking and Marketing Campaign Improvisation
The internet traffic to the website through various marketing sources
requires an indepth analysis on source / conversion ratio achieved,
this report helps us increase the conversion rate by identifying the
black holes and rectifying the same. This process includes
- Search Engine Marketing Campaign Analysis
- Visitor Source identification
- Visitor Behavior Analysis
- Top Entry points
- Top Exit points
- Most viewed pages
- Time spent on the website
- Visitor Drill down behavior Study
- Visitor Navigation path Study
- Study on Unique visitor v/s Return Visits
- Geographic Viewership analysis
4. Improvising the website for better Web Usability to Increase conversion ratio
Our internet marketing efforts can drive the traffic to the website,
it then becomes important to improve the conversions which depend on
how the web usability of the website works. We work on the website improvising
on then following areas.
- Web Usability Research Analysis
- Website design and ambience analysis
- Navigation Structure Analysis
- WebSite Content Writing Improvisation
- Lead Qualifying strategies
- Lead Closing strategies
Search engine optimization
Search Engine Optimization Services
The IMC 'Search Engine Optimization services': Packaged to suit your every need.
Being in the top ten on major search engines should not be a mirage anymore.
Custom-made seo services packages from IMC can achieve that-Guaranteed!
We will ensure top rankings for your most important keywords
(Up to 20) in accordance to our seo guarantee.
The IMC seo packages are designed to suit your business and also ensure
that your website is on top of the search engine pyramid. Opt for the one which you feel is
apt as per your specific needs and requirements.
PPC management
At IMC, we follow a PPC Management (Pay per Click Advertising Campaign)
methodology that is designed to help clients achieve their Search Engine
Marketing goals.
Our PPC bidding management services are customized individually for
all the major search engines. That¡¯s because we understand that success
in PPC to a great extent depends on applying search engine specific
principles and techniques. To impart complete focus on all the major
search engines, we have formulated individual procedural guidelines
for undertaking PPC advertising in Google, Yahoo and MSN.
We at IMC fully understand that good return on investment (ROI) is
the most important goal with PPC campaign management. After all, each
click costs money.
We have fine tuned our PPC campaign methodology to high levels of refinement,
to ensure good ROI.
- Our PPC management methodology
- Picking up the right targeted keywords for PPC Campaigns
- Development of attention grabbing creatives like titles and description
for the PPC Ads creation
- Sticking to an upper bid limit, we don't believe in getting into bid wars as they can lead to a decrease in ROI
- Maintaining the cost per click (CPC) at low levels by focusing on less
competitive yet targeted keywords.
- Tracking the campaign results on a daily basis. With focus on the major
variables like click through rate (CTR) and cost per click (CPC)
- Updating the client about the progress of his campaign. We believe in
being in-sync with the client¡¯s expectations.
The PPC advertising services at IMC cover the entire spectrum of PPC
marketing; necessarily covering sponsored and content page advertising
as offered by Google, Yahoo, and MSN.
The Professionals at our Internet marketing division in South Korea
are very well equipped with all the expertise and skills to ensure that
our clients get good return on investments (ROI) and they meet all their
PPC marketing targets.
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